Advanced Television

ITV Player app v2.0

May 31, 2012

ITV has launched version 2.0 of the ITV Player app, which is now available to download from the iTunes store for use across iPhone, iPad and iPod Touch devices. The new version of the app includes a number of advanced integrated features including live streaming, AirPlay mirroring support and the ability for users to switch seamlessly between catch-up and live content within the app and the video player component.

For the first time viewers will be able to access live streams of ITV1 and ITV2 via wifi and 3G. This unique feature will be available in time for the much-anticipated Euro 2012 tournament offering football fans yet another way to watch all the action whilst on the move. In order to keep viewers up to date with all the latest live events, selected coverage on ITV3 and ITV4 – such as the Tour de France – will also be streamed via the app.

Additional features including content switching and AirPlay mirroring will also improve the usability of the ITV Player and streamline the experience for users. Content switching from within the video player component will allow users to switch between live channels and catch-up content simultaneously. This removes the need for users to open and close the video player, instead being able to access different ITV content in one place. AirPlay mirroring support will also allow viewers to connect their iPhone 4S, iPad 2 and New iPad via this new feature in order to enjoy ITV content on full screen through Apple TV or an HDMI connection.

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