Research findings released by the Intellectual Property Awareness Foundation (IPAF) – a broad membership of film and television organisations in Australia committed to educating people about the value of screen content – indicate that 10 per cent of Australians are giving up their TV and movie copyright infringements.
Ten per cent of respondents indicated that they had once downloaded infringing copies of films and TV shows, but had now stopped doing so. The study showed that 67 per cent of these respondents had stopped because they were concerned about getting viruses on their computer, while 65 per cent said that there were now more legal options available. Sixty-one per cent indicated that they had stopped because piracy was the wrong thing to do.
The research, undertaken by Sycamore Research & Marketing, an independent market research organisation, in conjunction with Newspoll, surveyed 1,654 Australians on their views of online copyright infringement, and found that just 27 per cent of Australians are actively downloading infringing copies of TV shows or films.
Of the 10 per cent who illegally download a TV show more than once a week, 72 per cent admitted they did so because the show was not available legally online. Nevertheless, the findings also highlighted the fact that 86 per cent of these frequent downloaders did so because it is free.
IPAF aims better to inform consumers about the damaging impact of content theft and to highlight the role of copyright and the contribution that their choice and responsible use can make to the future of Australian content.