Advanced Television

Masstech expands distribution network in Asia by appointing Ideal Systems as key reseller

June 6, 2012

Masstech, the leading provider of streamlined media asset management (MAM) solutions, today announced it has appointed Ideal Systems as a key reseller to widen its distribution network and continue its foray into the Asian market.

The new Ideal Systems team in Singapore team has a wealth of experience in delivering broadcast solutions to major broadcasters in its region. This partnership initiative will help accelerate Masstech’s growth in Asia.

Fintan Mc Kiernan, Ideal Systems Singapore Chief Executive Officer said: “Masstech and Ideal Systems have had a long history of collaborating on workflow projects globally. There are plenty of opportunities to upsell Masstech’s affordable all-in-one media asset management (MAM) solutions to Asian broadcasters who are keen adopters of tapeless technology for file based workflows.”

To cater to the growing demand from Asian broadcasters who require cost-effective solutions for parking and storing content offline, Masstech will launch the revolutionary new Diamond gates at BroadcastAsia 2012 in Singapore from June 19 to 22. The new DIAMOND collection of workflow & interoperability Apps’ provide simple drag & drop functionality directly from the desktop ‘gate’ for fast content processing in Post Production, Content Creation and Broadcast facilities. Both DIAMOND Blue and DIAMOND Pink portals integrate seamless with various editing systems to stage content on lower cost disk storage, create proxies, and revolutionize workflows.

Brad Redwood, Vice President of International Sales & Marketing said: “Purchasing decisions in South East Asia are largely influenced by cost and ROI. Ideal Systems will help introduce our powerful and affordable digital archiving solutions like Emerald LE into the Asian market. We will be conducting product presentations at BroadcastAsia to illustrate our new product features. With the appointment of a new reseller in the region coupled with other customer-driven initiatives, we expect to achieve higher market penetration in the region.”

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