Founded in December of 2011, the Connected TV Marketing Association (CTVMA) was established to serve as the trade body of the Connected TV industry, helping facilitate the emerging commercial opportunities of the platform. With business initiatives flourishing in the space, the CTVMA has been rapidly setting forth their planned and future endeavors along with a strong board appointed to lead the charge.
As the connected TV ecosystem develops, the Association has begun an industry-wide consultation process to establish a wide array of committees, educational curriculum and research databases. Planned committees include: New Media/ Emerging TV Innovations, Education and Accreditation Planning, Ad Standards and Regulatory Watch. These groups/committees will serve as independently functioning consortium to tackle challenges as well as monitor and discover new opportunities.
In order to address the growing need in the space, the CTVMA has engaged top minds in a variety of sectors to act as the leading body of the association and to help set forth a robust educational and operational working order for the industry at large.
The inaugural Board elections were completed and officiated in May and the membership includes:
Doug Scott, CTVMA Honorary Chairman, President, OgilvyEntertainment
Mark Adams, Vice President, North America, Accedo
Dietrich Von Behren, VP Digital Media & Investments, A+E Networks
Jeremy Bloom, Director of Sales, TubeMogul Inc
Natan Edelsburg, Vice President of Sawhorse Media and Staff Writer for Lost Remote
Jamyn Edis, Professor, New Media, New York University (Former Dir of Technology, HBO)
Tim Hanlon, Founder and CEO, The Vertere Group, LLC
Michael Hudes, EVP, YuMe
Waikit Lau, SVP Business Development, Tremor Video
Allan McLennan, President, The Padem Group
Farhad Massoudi, CEO, Adrise
Brandon Shainfeld, Dir of Business Development and Head of Connected Television, Videology
Jeremy Toeman, CEO, Dijit Media
Zachary Weiner, CEO, CTV Advertising, Co-Founder, CTVMA
“We felt it was critically important to have a diverse array of thought leaders coming in from multiple sides of the technology, digital media and advertising ecosystem to represent the CTVMA’s board,” states Zachary Weiner, co-founder of the Association and Board President. “The collective expertise of our members will help us grow the importance and influence of the Association by helping the industry identify new trends and opportunities, capitalizing on the potential connected TV brings to the marketplace.”