Advanced Television

Linked Content Coalition holds first plenary meeting

June 20, 2012

By Colin Mann

Global, cross-media project the Linked Content Coalition (LCC), launched back in April to address challenges of managing Intellectual Property in the digital age, is holding its first Plenary meeting in Brussels on Wednesday, 20 June.

Technical work is being undertaken by executives from news media, publishing, TV, film, music, IT and internet media businesses (including Axel Springer, Associated Press, EMI music publishing and Microsoft) to facilitate the more effective management of rights data on the Internet and to make copyright apply in the digital age.

Copyright remains a topical issue internationally. In Brussels alone, legislative proposals on orphan works are nearing conclusion and the LCC expects new proposals before long on collective rights management.

Angela Wills Wade, Executive Director of the European Publishers Council, the organisation that initiated the LCC said the industry had come together to provide technical solutions for rights management, allowing potential users better information and access to content, and enabling creators and rights holders of all kinds to be properly rewarded and/or acknowledged for their efforts. “Copyright legislation is still workable and relevant but we need new technology to make copyright work online as easily and effectively as it does offline. We need technical solutions for technical platforms; which is what gave rise to the name of our original project, ‘The answer to the machine is in the machine’, she added.

The LCC describes itself not as a new standards organisation, rather a collaboration across different media sectors to pull existing systems together and to plug any gaps by working with existing standards bodies.

Workstream leaders will report to the plenary on progress and plans on:

  • Identification : A set of requirements for identification to provide a uniform approach to accessing rights data (for both people and machines), with an analysis to which existing standard identifiers meet these requirements and of where gaps exist, and recommendations on how these gaps might be filled;
  • Metadata : Different sectors use different terminology. The supply chain requires an effective means of enabling these to work together when required so information can be passed as accurately and automatically as possible;
  • Messaging: This group will come up with a set of requirements for messaging within the rights data supply chain, based on use cases, analysis of existing messages and technologies meeting these requirements and of gaps, and recommendations for closing such gaps.
  • Iconography : The purpose of this work is to specify a set of standard human-understandable icons representing both a link to copyright information and a set of permitted uses.



Categories: Articles, Content, Piracy, Policy, Regulation, Rights, Standards