Adap.tv has unveiled its Campaign Optimizer for video, a technology that provides buyers with full visibility into the results of a campaign before running a single impression. Using historical data to analyse billions of impressions, the Campaign Optimizer allows buyers to set the performance goals they want, and get the real-time price and inventory availability needed to achieve them.
“Buying media shouldn’t be a guessing game. Buyers need to see and understand the outcome of their campaigns in order to make intelligent decisions,” said Brian Fitzpatrick, managing director of Adap.tv in Europe. “Adap.tv’s Campaign Optimizer takes the mystery out of video advertising performance by providing media buyers with the information and tools they need to create the results they want.”