Advanced Television

Brightcove Apple TV app

June 26, 2012

Brightcove has unveiled the App Cloud Dual-Screen Solution for Apple TV. The new solution enables media publishers to develop content apps for the iPhone and iPad that simultaneously control content, data and information presented on an HDTV while displaying synchronised content on the iPad or iPhone. The  dual-screen solution leverages Apple’s AirPlay technology, which allows viewers to use apps that simultaneously present content, interactive options and data on both the touch device and an Apple TV.

With Brightcove’s new App Cloud Dual Screen Solution for Apple TV, media publishers can capitalise on the growing consumer trend of using mobile devices while watching TV. A national survey of more than 2,000 Web-enabled smartphone users conducted by Razorfish and Yahoo found that 80 per cent of respondents are mobile multitasking while watching TV. Brightcove customers can now leverage this trend by offering their audiences a variety of enhanced viewing experiences, including the ability to stream programmes to an HDTV while enjoying relevant content on the app such as actor bios, past-season recaps, trivia, photos, and more.

“The App Cloud Dual-Screen Solution for Apple TV opens the door to a new kind of content experience for the connected consumer that blends the rich contextual information that fans crave with HD television viewing,” said Jeremy Allaire, Brightcove chairman and chief executive officer. “App Cloud is transforming the iPad and iPhone app experience by marrying rich contextual content for mobile devices with online video viewing on the living room television.”

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