Rentrak, an expert in multi-screen media measurement serving the advertising, television and entertainment industries, has announced the company’s new Studio Share module to the OnDemand Essentials system. This new module is the first to provide a transparent view of competitive video-on-demand (VoD) information and industry data to participating motion picture studios. This transparency allows movie studios to see not only their own results but the results of their competitors and establishes, for the first time, a transparent VoD information marketplace for theatrical releases.
Rentrak is the first company to launch an industry measurement service using census-based information to increase transparency on the platform. This timely and actionable VoD industry-based information, including title-level performance, total industry performance, title-trend performance and more, will be available to existing studio clients of OnDemand Essentials who opt-in and subscribe separately to this additional feature.
“Rentrak is excited to provide the first-ever census-based industry view of transactional VoD content including total industry transactions and revenue. This advancement will open the doors of transparency to help the studios better understand trends within the transactional VoD business,” said Cathy Hetzel, corporate president and president of Advanced Media and Information at Rentrak.
Rentrak is developing a transparent industry view of iVOD (Internet Video-On-Demand) rentals and EST (Electronic Sell-Through) purchases via the web and for content rented or purchased electronically through multiple devices such as iPad, PC, PlayStation, Roku, Xbox and others which Rentrak already actively collects transaction data from this type of viewing. Transaction information will be aggregated on a weekly basis for movie and television content for studios and networks that make their content available to companies including Amazon, iTunes, PlayStation, Vudu, YouTube, Xbox and others.
Rentrak’s OnDemand Essentials processes daily, census-level on-demand data representing over 100 million TVs from 38 cable, telco and satellite providers and 100 per cent of the top-25 TV operators offering video-on-demand. Rentrak’s extensive on-demand information is used by more than 170 network and studio clients.