MTG acquires Baltic rights to 2014 & 2016 Olympics
July 10, 2012
Modern Times Group (MTG), the international entertainment broadcasting group, has announced that MTG’s Viasat Broadcasting has acquired the broadcasting rights to the 2014 Olympic Winter Games and the 2016 Olympic Games for the Baltics.
MTG will have ‘first pick’ for each Baltic country to show one discipline from each of Sochi 2014 and Rio 2016 exclusively on its commercial free-TV channels in each of the Baltic countries. Viasat Broadcasting has also secured the exclusive pay-TV, pay-per-view and online rights to all events from both Games in all three Baltic countries. The rights have been acquired from international sports marketing agency SPORTFIVE International.