Meeting market expectations – New CASBAA members Q2 2012
July 13, 2012
Spanning continents and market sectors, the latest additions to the CASBAA membership reflect the geographic and market diversity inherent to multichannel TV with Patron Member SMIT of China joining the CASBAA Council of Governors along with new Corporate Members Brightcove, Elemental Technologies, Inmarsat, Kantar Media Audiences, Olswang Asia and Viettel Television Center added to the roster Q2 2012.
“CASBAA and its members truly represent the way ahead for multichannel TV not only in Asia but, increasingly, around the world and address the entire value chain for our industry,” said Simon Twiston Davies, CEO, CASBAA.
China-based SMIT (Shenzhen State Micro Technology) provides software and devices to secure digital content delivery for the pay TV industry while enabling delivery of premium content to digital TVs without the need for set-top-boxes.
Brightcove is a global provider of cloud content services focused on publishing and the distribution of professional digital media across PCs, smartphones, tablets and connected TVs.
Elemental Technologies, meanwhile, is a provider of video processing solutions for content delivery to TVs, PCs, tablets and mobile devices.
Satellite operator Inmarsat delivers mobile voice, data and IP communications solutions through a combination of global coverage and technological innovation.
Audience measurement specialist Kantar Media Audiences provides viewing data via set-top boxes to enhance consumer marketing, advertising sales, channel negotiations, scheduling decisions and new product evaluation.
With a focus on its technology, media and telecoms practice, Singapore-based Olswang Asia is a full service law firm providing corporate, commercial, IP and dispute resolution advice.
Finally, Viettel Television Center is a division of one of Vietnam’s fastest growing telecom companies, operating television services including IPTV and cable TV, as well as seeking to expand in Asia, Latin America and Africa.
Added Twiston Davies: “As technology and value-added service provision move the multichannel TV and communications industries to identify new areas of growth, platforms, content providers, content distributors and technology enablers of all stripes see the value of working with their peers and governments to meet the latest consumer expectations.