Virgin Media launches new TiVo ad campaign
July 13, 2012
Following the launch of rival service YouView, Virgin Media has signed up Stephen Fry to appear in an advertising campaign for its TiVo cable TV service.
The campaign sees renowned technology enthusiast Fry joining Virgin Group founder Richard Branson to promote TiVo. The adverts see Fry and Branson highlight the intelligent search and Wishlist functionality in the hybrid set top box service.