Jivox, the multi-screen interactive video advertising technology company, has announced interactive ad insertion for HTTP live streaming (HLS) for mobile sites and apps that support HLS video
The latest release of the Jivox platform enables publishers and advertisers to insert interactive video ads into live television streams that are delivered to mobile devices. By doing so Jivox is enabling advertisers and publishers to realise the opportunities of monetising programming across the TV and other screens, including smartphones and tablets.
“Viewers are increasingly accessing broadcast content from multiple devices and this requires a seamless approach to advertising,” said Diaz Nesamoney, CEO of Jivox. “With our platform advertisers are guaranteed that their interactive video ad can be seen by their targeted audience no matter what screen they are watching. This extends the reach and engagement of their TV ad buy.”