Motive Television has entered into a Memorandum of Understanding (MOU) with Siyaya Free to Air (Pty) Ltd of Johannesburg, South Africa (Siyaya) for the use of Motive’s Anytime Anywhere technology in a new pay television service for the South African market.
Siyaya has recently submitted an application to South Africa’s licencing authority to be allocated a pay television frequency. Should this six month application process be successful, Motive and Siyaya will enter into a formal service agreement. The services to be provided by Motive would include engineering work for the integration, development, and implementation of the Motive technology proposed to Siyaya and the possibility of Motive serving as systems integrator and provider of the entire solution.
Leonard M Fertig, CEO, Motive, commented: “The Siyaya project is indicative of the attractiveness of Motive’s Television Anywhere Anytime solution in developing markets, building upon our recently announced contract with CME in Central Europe, the upcoming launch with Digiturk in Turkey, and our anticipated pilot with MNLA in South America. It is clear that our technology is increasingly receiving interest from broadcasters and satellite platforms throughout the world.”
King Nyalala John MolefePilane, Vice Chairman, Siyaya, commented: “We are pleased to work with Motive in exploring its innovative television technology in the South African market and look forward to our collaboration. Motive’s technology will form part of our second phase pilot for our digital terrestrial television trial. Our first trial conclusively demonstrated that Siyaya is ready for broadcast. The test trial was executed without issues and viewers’ feedback was positive.
“Motive joining us in our second phase trial will assist Siyaya to fulfil its vision of bringing an affordable viewing experience to the masses and to rural communities in particular. This technology will also support our education system. Siyaya’s proposal is simple yet sustainable: offering a SINGLE affordable package focusing on a selected range of quality services, including interactive services – available for the first time in South Africa.”