Sorenson Media says it has effectively eliminated multiple steps in the lifecycle of video creation by developing new secure and easy-to-use review and approval functionality within the Sorenson 360 online video platform (OVP).

The new Sorenson 360 features enable video professionals to initiate and manage the entire review and approval process directly by logging into their account. Through Sorenson 360, users can automatically send an email or SMS text to stakeholders with a secure link to the video hosted in the cloud. The recipient can view the video on any device – such as an iPhone, iPad, Android device or personal computer – and provide immediate feedback using a new WYSIWYG editor within the webpage provided.

Users receive a notification via SMS text or email when feedback is provided, and all comments are centrally appended for easy group monitoring. The video creator then revises and resends until all stakeholders have seen and approved the content.

Categories: Articles, Video