Elemental streams Olympics to broadcasters worldwide
July 19, 2012
Elemental Technologies, a supplier of video solutions for multiscreen content delivery, has announced that the breadth of its deployment for multiscreen delivery of the Olympic Games has expanded to include the BBC in the UK, Terra in Latin America, Canada’s Olympic Broadcast Media Consortium in Canada, and Eurosport throughout Europe. The company is also supporting customers delivering multiscreen content of the events in the US and Japan. These deployments, when combined with Elemental’s support for transnational feeds of the Games, will make video streams from Elemental available in 70 countries and to more than a billion potential viewers.
“When we began the intense evaluation process for streaming of the Olympic Games more than a year ago, Elemental had little idea of just how broadly we’d be adopted on a global scale,” said Sam Blackman, CEO and Co-founder at Elemental Technologies. “To play such an integral role in the ‘first truly digital Olympics’ is a privilege that every Elemental employee accepts with great pride.”