ThinkAnalytics has launched ThinkMovies and ThinkTV, two enhanced metadata libraries that integrate with ThinkAnalytics’ Recommendations Engine to further aid intelligent navigation and personalised discovery and ultimately raise ARPU and improve customer satisfaction & loyalty.
These modules represent the largest sources of pre-tagged metadata for movies and TV and are the latest tools to help pay-TV subscribers find content outside their usual eight viewing channels by making it easy to explore integrated content in the linear EPG and VoD/OTT libraries. They enable the extraction and understanding of real meaning from the content metadata to further aid the personalisation and discovery proces according to ThinkAnalytics.
ThinkAnalytics’ Recommendations Engine has been deployed by more than 25 service providers including BSkyB, Virgin Media, ITV, and Telenet, and currently delivers intelligent navigation to more than 70 million licensed subscribers across the globe.
Available immediately, ThinkMovies includes over 500,000 movie titles worldwide, in over twenty languages; new content will be added at a rate of around 10,000 titles a month. Also available immediately, ThinkTV includes over 10,000 moods, tags, keywords and synonyms for regional TV shows across the globe and supports ten languages.