Advanced Television

Logiways Selects Cognik for Push-VoD

August 31, 2012

Logiways, a leading vendor of Secure VoD Content Broadcast Delivery Platforms, announced that it has selected Cognik’s CogniKuest Recommendation Engine to power its next generation VodAccess VoD Delivery Platform for Broadcasters and Non-Linear TV Operators.

Says Joel Minot, VP of Marketing at Logiways “Our Broadcast Customers demand a VoD experience that is as advanced as the traditional services offered by Cable or IP. The integration of Cognik’s proven technology is a major step towards achieving that, by ensuring accurate optimisation of the available content storage on the users’ PVR, and more effective utilisation of broadcast bandwidth. Our ultimate aim is to deliver only the Content that a particular viewer will want to purchase and view, and discreet, automated Recommendation is a key driver towards that enhanced TV experience”

Vincent Tauzia, CEO of Cognik commented “Our experience of personalising TV with our Connected Client Base now enables Cognik to deliver a client-side off-line Recommendation Engine, optimised for the Broadcast Push VoD environment. We see huge head-room for growth in emerging and non-broadband markets, and this latest partnership with Logiways will enable both Companies to penetrate new market opportunities that were previously inaccessible because of the lack of broadband infrastructure”

Logiways will demonstrate its implementation of the Cognik CogniKuest Recommendation Engine with Logiways VodAccess at IBC 2012 on booth 2.C38b, alongside new, low-cost VoD ‘boxes’ and other advanced features including Audience Measurement and HDD Occupancy Planning, all of which are designed to more closely replicate the high-value wired VoD networks in the developed world.

Rick Smith, Logiways SVP Sales & Marketing says “The explosive growth of on-demand video in emerging markets demands an increasingly sophisticated technology response. Adding Cognik’s proven Recommendation Engine to our VoDAccess offer will enable us to answer those demands with a highly refined viewer experience, which means more revenues for Broadcast Operators and new outlets for Content Providers”.

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