Advanced Television

TDF first end-to-end HbbTV platform

September 10, 2012

Nick Snow @ IBC

TDF Media Services, the TDF business unit dedicated to providing innovative solutions for the

media industry, has announced the launch of the first end-to-end HbbTV platform.

This comprehensive brand new platform for broadcasters and media companies is able to

support any kind of video-based hybrid TV services. Thanks to the HbbTV technologies, it is

now possible to enrich a live broadcast stream with additional internet content delivered directly

through the TV set.

This platform enables to build a large diversity of services and business models, ranging from

free to pay including ad-based for services such as interactive advertising, event channels,

video-on-demand, catchup TV, voting, etc.

The platform is compatible with HbbTV1.1 and HbbTV1.5 and supports both Marlin and

Microsoft Playready DRMs. It also provides a full end-to-end solution, including – among other

features – metadata management, video processing, content monetization. Content Delivery

Network provided by SmartJog enables a smooth and very high quality video streaming to all

connected devices including HbbTV connected TV sets.

Other advanced features have been integrated to enrich the end-user experience, such as a

recommendation engine provided by French technology company Cognik, an artificial

intelligence engine which selects and proposes relevant content to a specific user.

The new services supported by the platform will drive new audiences by enhancing the enduser


France Televisions, the French public broadcaster, was one of the first to leverage on TDF

HbbTV platform to deploy a complete end-to-end restart service called ‘Salto”. This service,

launched July 3rd enables a TV viewer to instantly come back to the beginning of the on-going

live program, and it is available on each of the 5 channels of the group. Other implementations

will be launched in France with some major DTT channels before the end of the year.

As a next step in the deployment of HbbTV services in Europe, TDF Media Services will also

support Media Broadcast in the upcoming launch of Hybrid Interactive TV in Germany. TDF

Media Services will also implement an end-to-end solution in Russia for the Russian broadcast

network operator RTRS.

TDF Media Services is demonstrating the HbbTV platform at IBC Amsterdam – TDF Stand

No. 1.B79

Categories: Articles, Broadcast, Connected TV, HbbTV, OTT