IBC2012 had 49,808 recorded visitors morning, very close to last year’s figure and up on 2010 claimed show organisers.
Michael Crimp, IBC’s CEO, said: ‘One year in four, broadcasters are under huge pressure with events like the Olympics, the Paralympics and the US Presidential election. For IBC to maintain its attendance – and there is a good chance we will beat last year’s record – shows clearly that it is an event which is firmly on the agenda of decision makers in our industry.
‘We have increased the amount of exhibition space this year, adding a 14th hall,’ he added. ‘This remains a positive and vibrant industry and IBC is proud to be at the heart of it.’