ZEE launches 2nd Arabic channel
September 13, 2012
By Chris Forrester
The importance of Arab viewers, and the massive audiences possible from the Middle East, has prompted India’s Zee TV owners to commit to spending $100 million on a second Arabic-language channel.
Its first effort, Zee Aflam, is already operationally profitable showing movies. The second channel, Zee Alwan, is the first of a planned quartet of new channels promised by Subhash Chandra’s Zee Entertainment Enterprise Ltd (ZEEL).
Zee Alwan is promising more than 180 hours of original content each month, including a trio of Arabic drama series as well as popular Indian series dubbed into Arabic.
Zeel MD and CEO Punit Goenka said, “As a part of our global strategy, Zee Alwan is a step towards strengthening our presence in the Middle East. After the success of Zee Aflam, this new channel will help us to further consolidate our share and enhance Zee’s reach.”