Fox confirms Digital HD roll-out
September 19, 2012
By Colin Mann
Following advanced-television.com’s revelation September 10th that Twentieth Century Fox Home was seeking to revive consumers’ interest in the purchase of movies, the company has confirmed the launch of its Digital HD initiative that allows consumers to download or stream their favourite Fox movies on a variety of connected devices.
More than 600 Fox films can now be enjoyed anywhere, anytime in high-definition immediately in the US from Amazon, CinemaNow, Google Play, iTunes, PlayStation, VUDU, Xbox Live and YouTube.
As previously reported, sci-fi thriller Prometheus is now available immediately on Digital HD for less than $15, arriving three weeks before Blu-ray, DVD and VoD.
Fox says that Digital HD combines four key benefits into one offering with earlier access to new releases, attractive pricing, cloud storage and availability across multiple devices.
“With almost 800 million broadband connected devices globally, and millions of people accessing entertainment on those devices, we feel the medium’s time has come,’’ said Mike Dunn, President Worldwide, Twentieth Century Fox Home Entertainment. “ Digital HD redefines digital ownership in a way that presents consumers with a full range of benefits in a coherent way, and it allows them the chance to build digital movie collections that can literally be carried in the palms of their hands.”
“Available in more than 50 countries, Digital HD is a brand that will define the convenience and selection that digital ownership brings,” added Mary Daily, President of Worldwide Marketing and Chief Marketing Officer, Twentieth Century Fox Home Entertainment. “Over time, Digital HD will embody the benefits of HD quality and the ultimate all-access pass to the best in entertainment.”
The initiative’s launch will coincide with what Fox describes as the most extensive all-digital media campaign to date for digital movies that will reach over 100 million active movie viewers across online retailer sites and through the No. 1 sports, music and gaming sites.
Prometheus on Digital HD marks Fox’s first UltraViolet-enabled title. Additional Digital HD new releases this planned for this year include Abraham Lincoln: Vampire Hunter, Ice Age: Continental Drift, The Watch and Diary of a Wimpy Kid: Dog Days.