Apple and YouTube voted ‘coolest’ brands
September 24, 2012
Apple has been voted the coolest brand in the UK. It beat Aston Martin, which has taken the top spot in six of the previous seven annual CoolBrands surveys.
Online and technology brands performed well, with YouTube pushing Aston Martin into third place. Twitter came fourth, followed by Google and the BBC’s iPlayer.
The results are decided by responses from 3,000 consumers and a panel of 39 experts.
Twitter, Skype and Nikon were in the top 20 for the first time in the 11 years of the survey.
Some of the luxury brands have dropped out of the top 20, including Maserati, Ferrari, Chanel, Vivienne Westwood and Alexander McQueen, which all featured last year.
A quarter of the top 20 brands are free to consumers.
3. Aston Martin
6. BBC iPlayer
8. Virgin Atlantic
9. Bang & Olufsen
15. Ben & Jerry’s