Advanced Television

ESPNcricinfo claims 1000% up on mobile for World T20

October 11, 2012

Throughout the World Twenty20 Championship ESPNcricinfo, the digital destination for cricket coverage and news, has set new records for audience and engagement with the Twenty20 form of the game.

Globally, via all devices and platforms, ESPNcricinfo has posted its best-ever audiences for the World T20  cricket championship – with fans logging more than 800 million page views and spending 2.3 billion total minutes. These figures represent a 215 per cent and 323 per cent increase (respectively) compared to the 2010 edition of the tournament.

Additionally, throughout the tournament, ESPNcricinfo, the digital destination for cricket coverage and news, had an average minute audience of almost 80,000 people across computers, mobile web, and mobile apps – meaning that during any given minute of the 18 day tournament, an average of 80,000 people were engaging with ESPNcricinfo. The average minute audience is four times greater than the 2010 tournament. Fans also watched 164,000 videos on average per day on ESPNcricinfo during the tournament (not counting streaming video which is available in some regions).

The most dynamic growth in audience and engagement for ESPNcricinfo since the 2010 tournament has come on mobile devices. Globally, the brand saw 678 per cent growth in total page views (to more than 445 million) and a 981 per cent growth in total minutes (to nearly 855 million minutes) via mobile devices, compared to the tournament two years ago.

UK-based cricket fans engaged more via ESPNcricinfo’s mobile apps than fans in any country globally. During the tournament, more than one-fifth (21 per cent) of the 8.1 million minutes spent daily (on average) with ESPNcricinfo’s mobile apps came from the UK.

Categories: Articles, Content, Mobile, OTT, OTT