Rovi has launched a new Advertising Network polling feature that allows marketers to increase brand engagement across smart TV devices. Designed to empower viewers to voice their opinions and respond to surveys, polling enables conventional and entertainment advertisers to implement creative campaigns that drive consumers to more deeply connect with brands.
“Polling is the latest example of how Rovi is advancing advertising in a connected world and providing dynamic ways for companies to create immersive brand experiences,” said Jon Hewson, Advertising Director EMEA at Rovi Corporation. “The entertainment experience has evolved and we are delivering an Ad Network that is evolving with it and arming advertisers with the inventory, placement, and functionality they need to communicate in a more meaningful way with consumers.”
Polling adds to this functionality and enables advertisers to present a question or multiple questions, with answer options that may be selected by the viewer via a remote control. After selecting an answer, viewers are able to see the results in real-time and learn how their responses compare with others across the globe. Uniquely, Rovi’s polling product combines all answers received across its connected device footprint, regardless of manufacturer. Polling may be used by brands to deliver trivia contests or by programmers in order to allow viewers to vote on show-related elements such as a favourite character.