Advanced Television

New CEO announced to

October 16, 2012

The Board of Directors of, a global provider of set top box middleware for the cable, satellite, terrestrial and telecommunications industry, today announced the immediate appointment of Fearghal Kelly to the position of Chief Executive Officer.  Fearghal Kelly is an established industry expert with over 18 years at the forefront of the OTT revolution. He will be bringing his partnership track record to bear on the establishment and development of a global partner channel, further consolidating the global network supporting the high demand for’s hybrid set top box middleware, Iris.  License sales are expected to grow in excess of 100 per cent in 2013.

Speaking on behalf of the Board, Chairman Pat McDonagh said, “We believe that Fearghal is the right person for this next phase of Digisoft’s evolution.  By combining our Iris STB product with Fearghal’s vast industry experience, we believe that this combination will propel to become the market leader in the IPTV, hybrid, media and entertainment markets. “

“The Digisoft team has worked hard to produce the most innovative set top box software” said Mr. Kelly. “Using open standards, Iris will enable operators to move straight to hybrid delivery at a price point that is a fraction of current implementations.”

Fearghal joins after six years with leading systems integration firm ioko and Kit Digital where he set up and ran their media practice.  During his time ioko’s turnover grew significantly on the back of clients such as BBC, 4OD, ITV, RTE, Filmflex and Lovefilm. In April 2012, ioko was taken over by Kit Digital and Kelly became SVP of Global Partnership Development. Before joining ioko, he was Deputy Head of Technology at BBC Broadcast (Red Bee Media), where he started the product development group. He was technical architect and build manager of the first BBC iPlayer in 2002. Prior to this he was Head of Interactive Technology at Teletext.

Kelly holds a BSc from University of Manchester and an HCI Masters from University College London (UCL).

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