66% of pay-TV subs access multiscreen
October 18, 2012
Parks Associates has published research regarding the growth in operator-provided multiscreen services in Western Europe, which increased coverage by more than 80 per cent in the past year.
Currently, 66 per cent of Western European pay-TV subscribers are able to get these services – from the likes of Sky Deutschland, TiVo, and YuMe – compared to only 36 per cent in mid-2011.
“The competition from OTT services, growth in broadband penetration, and consumer adoption of connected devices all drove the rapid deployment of multiscreen services, and now operators are looking to shift focus from customer retention to monetisation,” said Stuart Sikes, President, Parks Associates.