EE confirms 4G film service
October 23, 2012
By Colin Mann
UK mobile operator EE has unveiled the pricing and plans for its new superfast Fibre Broadband and 4G services, designed for 21st century consumers and businesses alike, and confirmed the availability of movie download and streaming service EE Film.
The UK’s first 4G mobile service will launch on October 30th, offering consumers and businesses a new way to access the people, places and things they want on the move, with speeds typically five times faster than 3G.
Included among EE’s first next-generation digital services is EE Film, claimed to be the only service in the UK which combines 2 for 1 cinema ticketing, listings, trailers and film downloads or streaming in one place. The Film Store presents the largest catalogue of new releases available in the UK, with more than five times the number of new releases than other similar providers, and more than 700 films available in total.
EE customers will be able to watch a film of their choice on their mobile, on their PC or even on their TV (via their laptop). Pause & Play also allows customers to view the film on one device, such as their smartphone, pause it, then pick it up on another device, such as their laptop.
4GEE customers will able to download or stream a film, each week, on EE, without impacting their data allowance. Further films can be downloaded or streamed with prices starting at 79p, and the cost can be charged to customers’ mobile bill, or credit and debit cards.
White-label movies-on-demand service FilmFlex is to power EE Film. FilmFlex is backed by joint venture partners Sony Pictures Television and The Walt Disney Company.
FilmFlex has managed Virgin Media’s movies-on-demand service on its cable network since it launched in 2005. FilmFlex manages online movies-on-demand services for major media owners Virgin Media, Film4 and retailer HMV. FilmFlex has long-standing movie content supply deals with over 30 distributors, including the six major Hollywood studios, the UK’s leading independent distributors as well as a wealth of boutique distributors.