Advanced Television

Discovery launches on Facebook and YouTube

October 25, 2012

Discovery Networks International has announced the launch of its first ever global Facebook page as well as a dedicated YouTube channel for its new landmark series: How We Invented The World.

The live Facebook page is an initiative that will serve as a vertical on Facebook for inventions, inventors, and the ‘game changer’ in all users.  From small, everyday developments that make modern living easier to grand creations, this page will explore those innovations featured both in and beyond the show as well as those from around the world—and how they have changed our lives.

Similarly, “Inventing the World” the YouTube Channel is a key promotional driver for the series.  It acts as a video hub that can be linked to by all regions, and discovered by the YouTube community.  The YouTube channel provides opportunities for social cross promotion and will remain online even after the series to provide an evergreen source of content for curious users to learn more about the topics covered in the series.

Categories: Articles, Content, Social Media