CASBAA has released its annual estimate of Asia Pacific Multichannel TV homes, reinforcing the overall healthy state of the market.
“Now with 446 million multichannel homes and a 57 per cent penetration of all TV homes, the Asia Pacific remains a global engine room for the multichannel TV sector. Even as the rest of the world worries about overall economic indicators, the Asia pay-TV market remains in robust health,” said Simon Twiston Davies, CEO, CASBAA.
Other highlights include:
– Multichannel TV homes in the Asia Pacific grew by 39m in the last 12 months
– Fifty-three per cent of global multichannel homes are found in Asia
– Seventy per cent of viewers in the Asia Pacific watch multichannel TV, even as terrestrial TV viewership continues to shrink
– TV in general remains the dominant advertising medium accounting for 61 per cent of global adspend
The TV adspend in China, India, Indonesia and Hong Kong is positioned to fulfil aggressive growth predictions made for Y/E 2012 while new markets such as Myanmar, Mongolia, Sri Lanka and Cambodia are becoming central to the positive growth story.
Meanwhile, technology is relentlessly changing the way we view HD, 3D, VoD and OTT platforms – and the third screen is “Everywhere” with global sales of tablets expected to pass 127 million in 2012, up from 82 million units in 2011.
“The opportunity to significantly enhance viewer interaction with TV programming through companion screens is re-energising viewer engagement,” added Twiston Davies.