Advanced Television

NOW TV launches on Roku

November 28, 2012

NOW TV, Sky’s OTT service, is extending its reach, becoming available on Roku streaming players. New customers, including those signing up through Roku, can take advantage of a free 30 day trial of the service, plus also benefit from a three-month introductory offer of £8.99 (€11.13) a month.

Roku users will be able to find NOW TV within the Roku Channel Store and once registered for NOW TV online will be able to access the movies they choose instantly. Once they have connected their Roku box to their TV and home WiFi network, NOW TV customers will be able to watch their favourite movies on their main TV, as well as continue to watch them out and about through their smartphone, tablet or laptop. NOW TV is already available on PC, Mac, iPhone, iPad, selected Android smartphones, and other connected devices.

Sky plans to add further content to NOW TV in the coming months, with Sky Sports set to be introduced. The introduction of Sky Sports will be followed on NOW TV by shows from Sky 1, Sky Atlantic, Sky Arts and Sky Living, including home-grown drama, original comedy and US shows.

NOW TV is available on compatible Roku LT and Roku 2 XS boxes. Both are available in the UK for suggested retail prices of £49.99 and £99.99 respectively.

Both models feature more than 300 channels of streaming entertainment including on-­demand films and programmes; live and on-demand sports from MLB.TV and Ultimate Fighting Championship organisation; music from Rdio; photos and videos from Facebook and Flickr; news and entertainment on WSJ Live from the Wall Street Journal, and others from around the world – as well as casual games such as Angry Birds.

Simon Creasey, Director of NOW TV, noted that more and more consumers were demanding easy access to a greater choice of high-quality entertainment over Internet-connected devices, suggesting that NOW TV was here to meet that demand. “Following today’s launch on Roku, our customers now have another way of streaming their favourite movies to their main TV screen, while at the same time can continue to enjoy access out and about via iPad and smartphones. At the same time as we’re rolling NOW TV out to new platforms and devices, we’re also preparing to increase the range and choice of great Sky content that our customers can access,” he said.

Clive Hudson, Roku Vice President and General Manager, Europe, described NOW TV as “a tremendous addition” to the growing selection of entertainment available from Roku. “NOW TV is a really compelling content proposition for UK consumers who want to enjoy watching the latest movies from Sky, and with no long-term contract,” he advised.

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