CASBAA and international media and technology law firm Olswang have launched Singapore’s first online directory of digital content available from legitimate sources. The pilot directory is available to all at finddigitaltv.com and allows users to search for content by genre, device or just search for content that is free.
The directory is being launched in tandem with “Digital, Legal and Anywhere – TV in Singapore Today”, a new report showcasing the varied and abundant audio-visual content available through non-traditional media platforms and delivery mechanisms in Singapore. In the course of researching the report, Olswang found that the offerings were far more prolific and advanced than many were aware. A key problem however appeared to be consumer-awareness of this, and the directory is therefore hoped to be a first step towards addressing this problem.
“We hope that Singaporean consumers will be pleasantly surprised at the variety and richness of legitimate services that are now available” said Elle Todd, Partner, Olswang.