C4’s voluntary registration, which gives users a range of additional services including exclusive content and playlists, has been signed up for by half its target demographic of the UK’s 16-24 year-olds.
Sarah Milton, Head of VoD at 4oD, told the Digital TV World Summit that the registered base for 4oD had passed six million, with new users registering at a rate of over 10,000 per day. Of that total, 70 per cent are aged 16-34 and 35 per cent are aged 16-24 years. Around 60 per cent of all 4oD views are from registered users.
4oD is currently available on 12 devices with mobile and tablets accounting for 15 per cent of all views, up from just 1 per cent a year ago.