Discovery’s Kids channel is – for the fourth year in a row – the most popular pay-TV channel in Brazil, according to the latest Ibope data. However, if primetime (8pm-1am) viewing is measured then it is Fox’s diet of American series and movies that tops viewing habits.
Children’s entertainment leads the ratings. Following Discovery Kids, second place overall went to Cartoon Network, then the Disney Channel, followed by Sport TV (Globosat). Movie channel Megapix came sixth and TNT came seventh. Finally, the last three positions of the top 10 were held by Nickelodeon, Space and Telecine Pipoca, respectively.