Telestream,a provider of digital media tools and workflow solutions, has announced that its Wirecast live video production software was used to stream live coverage of the Extreme Sailing Series final Act 8 to worldwide audiences. OC Sport, a global sports marketing company that specialises in professional sailing and other outdoor events, selected Wirecast to broadcast the 2012 sailing circuit to multiple online locations, including iOS applications, YouTube, and the Extreme Sailing Series website. The Act 8 championship took place December 6th – 9th in Rio de Janeiro, Brazil.
“Wirecast has stood up to everything we have asked of it, and I am pleased with its consistent performance throughout the 2012 season,” said Wez Maynard, brand and marketing services manager at OC Sport. “In Rio, we experienced some of our best racing since the series began over five years ago, and Wirecast allowed us to stream for the first time in high-definition 720p video.”
The Act 8 sailing finale was the culmination of eleven months of global touring to major cities for the eight Extreme 40 sailing teams. OC Sport has helped bring these events to worldwide audiences since the series inception in 2007. This past year, Maynard wanted to expand coverage by adding live webcasts so that fans could access the events on their computers, tablets, and mobile phones.
Maynard explored several live streaming options, but says he kept coming back to Wirecast because it offered high production value at a competitive price. In addition to providing the professional broadcast look that sports fans have come to expect, it met his needs for a portable solution that could easily be carried from one location to another. Wirecast is a complete live video production software package which OC Sport runs on a laptop computer. Importantly for Maynard, it also provides the ability to output live streams to multiple distribution formats, and in Rio it was used to provide feeds over a LAN to onsite VIPs for viewing.
“The needs of OC Sport highlight Wirecast’s ability to reliably deliver broadcast quality video in a variety of compression formats to multiple online destinations and devices,” said Barbara DeHart, vice president of marketing at Telestream. “We’re honored that Wirecast travelled to Rio de Janeiro, a city with a rich sports heritage and passionate following of sports fans.”