Middle East EPL rights for agency
January 31, 2013
The English Premier League has awarded the live broadcast rights for the 23-nation Middle East and North Africa region to media agency MP & Silva. The deal covers all 380 Barclays Premier League matches each season, from seasons 2013-14 to 2015-16.
Andrea Radrizzani, chief executive of MP & Silva group, said the deal – and others it has previously signed with the Premier League – now meant that the company was partnering the football league in 40 countries across the Asia, Pacific, Middle East and North Africa regions.
The firm will be the exclusive distributor of the Barclays Premier League TV rights, mobile and digital media for the territories of Bahrain, Iraq, Iran, Kuwait, Jordan, Lebanon, Mauritania, Oman, Qatar, Saudi Arabia, Sudan, South Sudan, Syria, United Arab Emirates, Yemen, Algeria, Chad, Libya, Morocco, Somalia, Tunisia, Egypt and Djibouti.