In a new report released by TDG, iPad and other tablet video use by American consumers is forecast to rise dramatically over the next five years, driving significant changes in the business landscape for television and online/OTT video.
According to Bill Niemeyer, TDG Senior Analyst and author of the new report, “The breakout sales success of iPads and other tablets, combined with the incredible popularity of watching video on those devices, means that a significant shift in American media consumption is underway.”
The report forecasts that, based on TDG consumer research, trends in tablet sales and use will result in 58 billion hours of TV and video being viewed on tablets in 2017, equal to 10 per cent of all current TV, video and OTT consumption.
“We estimate that 65 per cent of US households will own tablets at the end of 2017 and the average number of tablets per household will more than double from current levels,” notes Niemeyer. “This will create major new opportunities and challenges for content providers, TV networks, multichannel operators, and advertisers. These companies need to be actively exercising their tablet strategies now, not later.”