Advanced Television

Dijit buys Miso

February 4, 2013

Dijit Media, maker of the popular NextGuide and Dijit Remote TV discovery and control applications, has confirmed it is in the process of acquiring GoMiso, maker of the Miso, SideShows, and Quips social TV products. Dijit will continue to support Miso and Sideshow users, but intends to shut down the Quips app and service. Somrat Niyogi, founder of GoMiso, Inc, will join Dijit as an advisor.

“Miso was the first to define the burgeoning social TV space and became a major contributor to where the industry is today, and we’re excited to be able to continue their vision,” said Jeremy Toeman, CEO of Dijit Media. “We’ve built the most powerful TV guide and discovery platform for consumers and the TV industry alike, and this acquisition will give us more tools to give our users a guide experience that redefines how people discover content.”

Dijit Media’s flagship app is NextGuide, a ‘hyper-personalised’ TV guide that brings together live TV with results from Amazon Instant Video, Amazon Prime, Hulu Plus, iTunes, and Netflix. The app combines Dijit’s recommendations and discovery technology with social features and a mosaic-style interface for a modernized re-interpretation of the classic guide.

“We began the journey of inventing Social TV over three years ago, and think Dijit’s the right home for our users and the platforms we’ve built,” said Somrat Niyogi, founder of GoMiso. “There’s a lot we’ve learned about consumers and the ever-changing nature of TV, and believe that the NextGuide platform is poised for huge growth ahead.”

“As the use of streaming TV services increases, so does the need for cross-platform discovery solutions that aid consumers in identifying preferred content,” noted Andy Tarczon, Founding Partner of TDG Research. “By adding Miso’s offerings to its platform, Dijit strongly positions themselves as a leader in the evolving entertainment discovery category.”

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