Shazam moves into Australia and APAC
February 4, 2013
Shazam, the media engagement company, has confirmed the opening of a new office in Australia to support Shazam for TV advertising. Headed up by Regional Sales Director, Steven Sos, the new office will spearhead Shazam’s ongoing growth of the television service.
“Shazam has had tremendous success with our Shazam for TV advertising service in Australia having already partnered with some of the country’s leading brands,” said Shazam CEO Andrew Fisher. “Australia with its forward thinking, tech savvy and innovative media marketplace is a strategic opportunity for us and we are delighted to be opening our office and hiring a local team.”
During the last year, Shazam has launched campaigns with global brands including Diageo, Proctor & Gamble, PepsiCo, Unilever, HTC, Brown Forman, Blackmores, SC Johnson, Lion and American Express. Recent research has proven that Shazam-enabled advertising engages viewers and improves brand recall:
People who used Shazam to tag an ad are three times as likely to interact with the brand through desirable follow-up actions after seeing the commercial vs. people who did not use Shazam.