Advanced Television

PayWizard launches solution for TV

February 21, 2013

PayWizard, specialists in payment and subscription management, has launched its TV and media, end to end payment and subscription solution.

Using its modular Payment and Subscription platform, PayWizard combines payment processing, subscriber management technology and real-time customer service operations to tailor-make solutions that enhance the consumer experience across all screens.

With 16.8 billion video-enabled devices set to be in the global marketplace by 2015, content owners are facing the challenge of enhancing existing services while creating compelling experiences that embrace new routes to market. PayWizard’s products and services has enabled clients, such as UK commercial broadcaster ITV, to address these commercial challenges by enabling new monetisation strategies to drive revenue and profitability.

James Micklethwait, Online Product Director, ITV, said: “When we launched the new ITV Player it was imperative that we found a payment partner that understood our needs and met the technical, commercial and operational requirements of our business. It was clear from PayWizard’s proven ability to provide a comprehensive suite of products aimed at monetizing digital content and supporting customer purchases, that they could do exactly that.”

Categories: Articles, Middleware