Pro-copyright consumer education body the Industry Trust for IP Awareness has revealed a new marketing strategy for movie search website findanyfilm.com, which will see the site form powerful alliances with the UK’s leading publishers.
From March 2013, the website’s database, which offers live film availability for more than 40,000 titles across all viewing formats, will be made available to the publishers, from high-profile film and consumer-interest websites to national news outlets.
Launched by the UK Film Council in 2009, FindAnyFilm is one of the UK’s leading websites for consumers looking to watch, buy, download, stream or rent films. In September 2012, it came under the Trust’s stewardship to play an integral part in its copyright education campaigns.
Liz Bales, Director-General of the Industry Trust for IP Awareness, said a long-standing ambition at the Trust had been to connect audiences with official sources of film, right across the film life cycle. “It’s a proposition that’s exactly reflected in Findanyfilm’s DNA, so we were excited to take stewardship of the site last year,” she remarked, adding that over the past few months, the Trust had made some technical and design updates to the site to prepare it for its next chapter. “We look forward to extending its potential via publisher partners, delivering to their audiences’ needs, while delivering value to our Industry,” she stated.
The site’s new partnership strategy will be led by Mark de Quervain, Managing Director of Marketing Action Works, formerly Marketing and Sales Director for Vue Entertainment Ltd and a member of the Cinema First Board.
According to de Quervain, by offering film fans a simple, super-fast route to purchase, Findanyfilm plays a central role in the Trust’s consumer education campaigns. “I’m pleased to have the chance to drive the site forward via this partnerships strategy and look forward to announcing our first partner,” he said.
Johnny Fewings, a Media Consultant and Chair of the FindAnyFilm Advisory Board, noted that the Industry had been challenged by copyright infringement for decades, but since 2004, everyone had been committed to reducing the problem. “With the ever changing markets, now more than ever the audio-visual sector must pledge to continue combating the drivers of copyright infringement, convenience, availability and affordability – and FindAnyFilm can achieve that,” he declared.