Sky Deutschland reports its 2012 full-year results with sales up and EBITDA much improved but still negative. Sales rose 17 per cent to €1.33 billion and EBITA gained €104 million to end at -€51 million.
Annual ARPU was up €1.44 to €31.90 reflecting a very competitive price market as HD subs climbed 56 per cent to 1.514 million and Sky+ subs more than doubled to 929,000. Total subs climbed 12 per cent to 3.36 million. Sky Go customer sessions were up 25.7 million to 33.3 million (+335 per cen).
Sky Deutschland confirmed its forecast that Full year 2013 EBITDA was expected to be positive, and to grow strongly thereafter.
Brian Sullivan, CEO of Sky Deutschland commented: “In 2012 we delivered a strong performance driven by our sustained customer focus and the expanding depth and breadth of our offering. We have seen an excellent response to our innovative services like Sky Go and Sky Anytime which increase customer satisfaction and loyalty and provide opportunities for further growth. Looking ahead, 2013 will be a great year on-screen with more blockbuster movies and TV-series, an unrivalled selection of live sport including the Bundesliga, as well as many exciting innovations. Customers will have more ways to access our high-quality exclusive programming and more reasons to join and stay with Sky.”
“2012 was an excellent year for Sky Deutschland as the business attracted a growing number of viewers to its expanding programme line-up, maintained its leadership in innovation and further enhanced its customer service. This delivered a strong operational and financial performance.”