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blinkbox attacks Netflix over exclusivity claim

March 4, 2013

By Colin Mann

Michael Comish, CEO of Tesco-owned UK entertainment streaming service blinkbox, has written an open letter to Ted Sarandos, Chief Content Officer of Netflix, questioning the latter’s claim to the exclusive availability of popular movie The Hunger Games in the UK and Ireland.

In a press release on March 1st, Netflix had claimed the title would be exclusively available to Netflix members in the UK and Ireland prior to coming to Netflix in the US.

“We are thrilled to be the exclusive online home for The Hunger Games in the UK and Ireland,” said Sarandos.“Since launching in the UK and Ireland in January 2012, we have continued to expand our offering of great movies and TV programmes, and we think our members are going to love the latest addition to the service.”

“We read in your press release today that you are ‘thrilled’ that Netflix is now the ‘exclusive online home’ for The Hunger Games in the UK and Ireland. Actually, our customers in the UK (on planet Earth) have been able to enjoy The Hunger Games since 3rd September 2012 and continue to do so. All without the need for a subscription. Now that’s thrilling,” wrote Comish.

Comish went on to point out a number of “thrilling things that have happened here on Earth since The Hunger Games went live on blinkbox,” such as President Obama being re-elected, survival of the Apocalypse, the announcement of Kate Middleton’s pregnancy, dance craze Gagnam Style and the Pope’s resignation.

“What a busy 6 months …” noted Comish, who signed off wishing Sarandos “All the best”.



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