Murali Nemani, a highly-regarded strategist who has led key market initiatives for Cisco Systems and Alcatel-Lucent, has joined ActiveVideo Networks as senior vice president and chief marketing officer.
Nemani will be responsible for positioning ActiveVideo’s CloudTV platform as the pivotal technology that can unify the development and delivery of consistent television interfaces in a fragmented, multi-screen environment. He brings to ActiveVideo a track record of success in applying marketing as a galvanizing force for translating disruptive technologies into mass-market deployments yielding billion-dollar revenue engines.
Nemani joins ActiveVideo after five years with Cisco, where he directed the launch of the company’s Videoscape solutions for service providers, as well as the aggressive expansion of the company’s mobility portfolio for wireless and wireline operators.
“As ‘TV Everywhere’ models expand, the cost of supporting consistent user experiences across billions of different devices will become unsustainable,” said Jeff Miller, president and CEO of ActiveVideo Networks. “Murali Nemani’s strong background in video and mobile will be invaluable in helping service providers and content aggregators understand how CloudTV’s ‘write-once, deploy-everywhere’ capability solves the business problem of device fragmentation.”
“The industry is at an inflection point: expanding TV services to reach a fragmented device ecosystem while retaining operational control requires a radical rethink of deployment strategies,” said Nemani. “ActiveVideo has been at the forefront in recognizing that the industry’s vision for ‘TV Everywhere’ ultimately will require cloud computing and cloud-based UX rendering to solve what is fast becoming a monumental business issue.”
During his five years with Cisco, Nemani led the service provider video and mobility solutions marketing groups. He was instrumental in defining, shaping and launching Cisco’s Videoscape product line, which was given “top honors of show at CES 2011” by ZDNet. Most recently Nemani held global responsibility for strategic marketing of Cisco mobile Internet solutions with wireless and wireline operators, spearheading their push into small cells and pioneering indoor location technology. Prior to Cisco, Nemani led the global IP Video marketing program for Alcatel – seeding the market and helping establish Alcatel as a technology and revenue leader in the market. Nemani holds an MBA in Management from Michigan State University and a BSEE in Electrical and Computer Engineering from the University of South Carolina.
CloudTV is available on more than 10 million devices in the United States and abroad with Cablevision Systems, Ziggo, Oceanic Time Warner Cable and other operators and with Comcast in a multi-stage trial in one of the country’s most competitive markets. In addition, CloudTV is on Philips-brand NetTVs and is powering advanced user experiences for Net2TV, a virtual service provider.