Advanced Television

Harmonic cloud-based transcoding

March 7, 2013

Harmonic has launched a cloud-based transcoding service for professional applications available on the Amazon Web Services (AWS) Marketplace. ProMedia Carbon MP, powered by theHarmonic Rhozet technology used in the ProMedia Carbon transcoding engine, enables content creators, service providers, and media professionals to convert broadcast-quality video content to virtually any standard media format.

“Harmonic recognises that service providers and media professionals are looking to the cloud for all types of applications. [This] announcement marks a new level of capability in this exciting medium,” said Yoav Derazon, director of product management for cloud services and transcoding, Harmonic. “ProMedia Carbon MP significantly changes the landscape of high-quality video-format conversion by making it both cost-effective and easily accessible. Whether our customers utilise ProMedia Carbon MP to meet ad-hoc transcoding needs or as a platform for hosting a cloud-based transcoding farm, they’ll be able to greatly improve their transcoding workflow and minimise costs through a pay-as-you-go business model.”

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