Condé Nast Entertainment is entering the TV business with a new digital video network with shows based on magazines Glamour and GQ. The new series are sponsored by TV advertising giants Procter & Gamble, Microsoft and Mondelez International.
“With the launch of our digital network, featuring programming inspired by the exceptional Condé Nast brands, we are creating more ways for our unparalleled audience of influencers and trendsetters to experience their favourite content,” said CEO Dawn Ostroff. “Consumers will now be able to view and share authentic Condé Nast video series across all platforms, in easily-accessible ways.”
Each series will have multiple episodes available at launch and be housed in a new, custom embeddable video player. Future episodes of each series will be released on a weekly basis.
Ostroff is former chief of cablenet CW.