YouTube: Being on TV is our priority
March 20, 2013
Nick Snow @ TVConnect
Partnering to provide full-feature YouTube on as many TVs as possible is top priority Francisco Varela, global director of platform partnerships, told TV Connect in London.
Varela conceded that early YouTube TV implementation through APIs provided a poor user experience with buffering and clunky functionality. He claimed V4 of the TV app would transform the experience when introduced later this year.
He said Version 4 is based on using only the four basic navigation keys of remote controls. “It’s designed to get you to the video as quickly as possible.” He also said YouTube has now got on top of adaptive bit-rate streaming to eliminate buffering wherever possible.
Varela said YouTube was working with chipset vendors and device manfuacturers to deliver a full-features service to as many platforms as possible.