Ericsson has provided Canadian telecommunications carrier Telus with an MPEG-4 AVC HD compression solution for its Optik TV IPTV service. The deployment enables Telus to enhance the consumer experience by providing the best HD video quality possible while observing the government mandate for advertisement loudness control.
“Video is such an important part of the at-home and on-the-go entertainment experience and today’s consumers demand more and more content at the highest possible quality,” said Ibrahim Gedeon, Telus’s Chief Technology Officer. “We need technologies that allow us to exceed customer expectations for HD quality on an expansive selection of channels while staying ahead of the tremendous growth as we build out and enhance our network infrastructure.”
“There is little doubt that TV remains a premium experience worth paying for, but if this is to continue, operators must find ways to continue to innovate and meet consumer’s expectations,” said Ove Anebygd, Vice-President and Head of TV, Ericsson. “TV is constantly evolving, and operators must stay ahead of the game in order to drive their business forward. We’re pleased to extend our work with Telus to enable greater TV experiences through both live and on-demand content, giving consumers in Canada a higher quality experience than ever before.”
At the heart of the solution are Ericsson’s Video Processors, which extract the maximum efficiency possible from the MPEG-4 AVC specification. This efficiency gain typically allows operators to get more HDTV channels into their transmission bandwidth. The solution also delivers operational flexibility for operations today and simple upgrading for evolving future needs.