Second-screen app for Canal+ Spain
April 3, 2013
Cult TV series Game of Thrones, (Juego de Tronos) is returning for its third season on Canal+ Spain accompanied by an engaging second-screen app. The app, Vive Poniente, was developed by Applicaster, a provider of a white label broadcast platform for delivering multi-screen experiences.
“Our main goal was to offer an extended TV experience that accompanies the viewer whenever they choose to watch an episode, whether it is during broadcast time, or after. Viewers decide,” explained Berni Melero, Web and Multimedia Director, Canal+/Prisa TV. “Working with Applicaster, we had a choice too. The wealth of gamification available features to choose from and the ability to launch and manage contents on our own enables us to easily offer added values to our viewers and increase the buzz around this season even further.”
“As in previous season, Juego de Tronos is expected to bring in high value ratings for Canal+, yet we can safely predict that the introduction of the second-screen app and activities will increase viewer engagement and involvement even further. Canal+ joins a group of innovative TV networks which embrace the TV on the go lifestyle to attract new viewers and retain existing ones, through a rich second screen strategy,” said Laura Tapias, VP LATAM and Spain at Applicaster.