Video management software and services company KIT digital is extending the functionality of its VOD Store solution with PerSys, the personalisation system. PerSys gives clients the ability rapidly to deploy a recommendation engine, calling on internal and external data to drive consumption, and therefore revenues, through better access to the right content.
PerSys is a new addition to the VOD Store. It is designed specifically for the challenges of personalising the user’s experience, including ranking video content according to their individual preferences. It uses a flexible plug-in framework to support the rapid integration of new algorithms as they become available, including third party recommendation engines and data sources.
“We are all agreed that consumers want to be able to access content when they want, and on the device of their choosing,” said Mark Christie, CTO of KIT digital. “One of the biggest challenges is helping them find content that matches their particular interests. With the PerSys, broadcasters and content owners can develop very sophisticated personalisation systems, with highly effective recommendation engines drawing on multiple sources of data. The technology is simple to implement, develop and manage, and the results will lead to better monetisation of all content and growing revenues.”