Real-time 3D graphics and asset management tools specialist Vizrt and Social TV pioneer Zeebox have agreed a partnership that allows broadcasters and programme makers to integrate interactive second screen experiences into live TV shows.

The partnerships allows votes, polls, audience metrics and other real-time audience participation within zeebox to be fed in real time into the broadcast stream for participating shows, allowing broadcasters to create dynamic new forms of interactive broadcast entertainment.

“Our integration with Zeebox places the social interaction between the media house and the viewer directly in the hands of the viewers at home in a controlled workflow,” said Håvard Myklebust, Executive VP Products and Marketing. “With the additional integration to the Vizrt Online Suite, broadcasters have a powerful tool to maintain their content on every platform while giving the end user the best possible user experience supported by a cost-effective workflow which makes second screen production affordable.”

“People have always wanted to participate in TV shows. Once upon a time, viewers’ letters would be read on screen, then you could text in messages, then you could tweet at the show,” said Anthony Rose, Co-founder and CTO at Zeebox. “The Zeebox – Vizrt integration takes that to the next level, providing broadcasters and programme makers with a wide range of creative ways to incorporate audience participation in TV shows. From talent and games shows to news and comedy programmes, broadcasters can now engage with their viewers and bring audience participation directly into the show in a way that wasn’t previously practical.”

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